Bringing a Museum Back to Life
- UI/UX DESIGN
- USER RESEARCH
- COPYWRITING
Overview
In the wake of the pandemic's impact on museum re-openings, I undertook a project to help the Fire Museum welcome back loyal visitors and entice newcomers.
This project is a heartfelt effort to revive the museum's spirit and share the joy that I felt when I used to visit.
Client
Memphis Fire Museum
Year
2020
Main Goal
The goal of this project was to build an eye-catching site that informed visitors of the museum’s offerings and allowed museum goers the ability to book tickets online.
Process
By employing design thinking methods, I conducted observational research with museum visitors, created lo-fi wireframes based on their response, tested these wireframes with potential museum visitors, and then created a hi-fi wireframe delivered to the museum manager.
Outcome
The final result included a landing page and booking pop up designed to decrease bounce rate, engage users, and serve as a one-stop shop for the most pertinent information about the museum.
User-friendly
Engaging
informative
Wireframes
Homepage
Leveraging insights from competitive analysis and user research, I crafted streamlined wireframes. Inspired by local museums, the homepage prioritizes vital information, while the out-of-state fire museum’s approach influences categorized exhibit showcases. Hero images now feature prominent Calls-to-Action, ensuring a seamless user journey.
Booking Pop-up
I put the admissions prices and times on the left hand side, to provide users a quick glance before committing to tickets. Unavailable dates are visibly slashed, while the current date pops in red, ensuring clarity at a glance.
Usability Testing
When conducting user testing on the wireframe, I found that 100% of the users were able to find visiting times, exhibits, book events, and find the ticket price, but the buy ticket feature had a 66% fail rate. As a result, I decided to add some copy to the ‘book tickets’ feature to help guide the user through the check out process.
Hi-Fi Wireframe
Thoughtfully placed elements designed to engage and produce conversions
Thoughtfully placed elements and engaging copy designed to give a sneak peak of the enjoyments you'd feel at the museum while also producing conversions.
